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I'm Denasia Pinkard, Content Designer.
Welcome to the place where storytelling meets inclusive design. I bring ideas to life in the tech industry, crafting copy that converts and building seamless experiences. Let's collaborate to create remarkable narratives and forge impactful digital journeys together. Subscribe or get in touch to dive deeper into the exciting world of content design. Let's connect and make a difference!
My process
01
Understand / Define
Explore the problem space and identify opportunities. Document a detailed brief for crossfunctional alignment.
02
Ideate / Build
Create low-fidelity concepts to gather feedback before building high-fidelity designs that meet quality standards.
03
Evaluate / Launch
Assess proposed solutions, and iterate as needed to meet launch criteria before going to market.
My experience
Meta– 2020 / present
Content Design Lead, Equity
As a founding member of the Equity team at Meta, I collaborate with designers, engineers, researchers, data scientists, language managers, legal, policy, and privacy teams to launch and embed equitable best practices throughout the development process for highly sensitive products such as Payments, Vote, Giving, and Creators.
purple strategies– 2019 / 2020
Director, Content Strategy
Developing global high level strategies that identifies the right content for the right user at the right time across paid, earned, shared and owned channels, I work with various client teams to identify the client’s business goals and plan for the creation and delivery of various forms of useful, usable content that scales multiple stakeholders, platforms and content types.
Booz Allen hamilton– 2018 / 2019
Content Strategy Lead
As the firm's first Content Strategist, I managed a widespread, interdisciplinary team of writers. Providing both strategic direction and project management, I launched the firm's largest annual editorial initiative. This large-scale, cross- departmental project reimagined Booz Allen's traditional digital experience, and resulted in the highest conversion rates to date for their Impact Report.
Clarabridge – 2017 / 2018
Content Marketing Manager
Managing the UK copywriting team, I defined content development workflows, along with developing voice and tone guidelines. I also piloted a new blog strategy resulting in 50% increase in traffic within 6 months.
Achievements
10+
Years of Exprience
120+
Successful Projects
4.5M
Registered voters in 2020 election
12.5M
Raised for nonprofits supporting racial justice